Walking Makes The Road

Introduction In the twenty-first century, political communication and lobbying have undergone a profound transformation, driven largely by advances in data analytics and artificial intelligence (AI). From presidential elections in the United States to issue advocacy campaigns in Europe and Asia, political actors now rely on computational tools capable of processing vast amounts of personal and behavioral data. This data-driven environment allows for the micro-segmentation of electorates, predictive modeling of voter behavior, algorithmically targeted advertising, and increasingly sophisticated lobbying strategies. AI enables campaigns and corporations alike to maximize influence with unprecedented precision, efficiency, and scale. What once relied heavily on interpersonal persuasion, mass media messaging, and broad coalition building has shifted toward individualized outreach and algorithmic manipulation . This lab note explores how data and AI are reshaping political campaigning and ...