Is the voice-first urban legend already shattered? Is the user's "Shamanic" empowerment vacating the front seat?
It is important to adopt an explicit value-based strategic perspective beyond the trivial and inevitably biased marketing rhetoric.
A strategic view would allow anticipating with confidence whether a new and disruptive product or service would survive and thrive beyond the lighthouse customers acquisition.
The relevant issue, open to creative solutions, is the way we integrate technologies so to reinforce the continuity of user experience beyond and above the ambient volatility and complexity.